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Dexter Announces Long-Term Brand Strategy

Dexter will be launching a long-term brand strategy offering trailer and vehicle components.

Wanting to reduce the complexity of the brand portfolio, DexKo products, of which Dexter is a subsidiary of, will be manufactured and sold under the umbrella of Dexter.

“Consolidating brands and product offering will make it easier for our customers and allow us to offer higher levels of quality and service,” said Adam Dexter, president and CEO of Dexter. “We value the loyalty of our customers and look forward to continuing to provide them with quality products and exceptional customer service.”

During the next several months, legacy branded products will transition to Dexter. This includes UFP (unique functional products), Titan brakes and actuators, tie down engineering axles, brakes and actuators, Dexter Door, and Ventline.

“Our focus remains steady,” said Dexter, “to further enhance our commitment to the core Dexter principles of safety, quality, and customer service that have been the foundation of our success for over 50 years. By concentrating on these areas, we are confident that Dexter will continue to be the brand of choice.”

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