Digital Air Strike, a consumer engagement technology company, has acquired the assets of LotVantage, a digital inventory marketing Software-as-a-Service company that enables auto, RV, marine and powersports dealerships to effectively merchandise their inventory through advanced targeting and data analytics.
A purchase price was not disclosed.
According to the announcement, LotVantage serves the transportation market, including RVs, by delivering “high ROI for businesses wishing to engage, monitor and increase sales opportunities through the full cycle of the customer journey, from online research to purchase. The company provides dealerships and OEMs with a consistent local, national, and social presence utilizing a team of technologists and client service specialists.
Coupled with Digital Air Strike’s awareness, engagement and loyalty software and services, the acquisition supports Digital Air Strike’s strategy of leveraging technology to improve the online consumer retail experience while helping retailers gain efficiencies and greater return on investment.
“The acquisition of LotVantage’s inventory technology solutions supports our strategy of giving our clients extremely efficient and highly-targeted online marketing solutions that leverage our technology to pair specific inventory with data-driven platforms,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “When you combine this proven inventory distribution technology with our ability to showcase and nurture leads in real-time, leveraging the Amazon network on top streaming shows and live sports, as well as on popular shopping sites, our clients get a real advantage over their competitors.”
“After more than a dozen years of pioneering affordable classified and digital solutions for dealers, I am excited that LotVantage is now part of the Digital Air Strike family of companies,” added Matthew Brown, CEO and founder, LotVantage. “LotVantage’s focus on industry partnerships and innovative inventory distribution is a logical fit for Digital Air Strike’s existing offerings. The combining of solutions will offer dealers even more opportunity to increase awareness and drive more sales for their dealerships.”
The acquisition will double the size of Digital Air Strike’s reseller and channel network while expanding the company’s technology, business development, and account management teams.
