RVshare has announced that Brent Callister, who has spent the last four years leading digital marketing efforts for the Orbitz hotel business, has joined RVshare as its head of paid user acquisition.
Callister comes to RVshare after spending four years with Orbitz Worldwide, where he restructured its paid search efforts and managed search engine marketing programs for its hotel line of business. Callister’s successful implementation and scaling of these programs bolstered the growth, which led to Expedia’s $1.6 billion acquisition of Orbitz.
After the Expedia acquisition, Callister led the Orbitz search marketing team through its integration with Expedia’s technology platform and continued to lead the user acquisition efforts for the hotel line of business on the Orbitz platform.
Callister made the jump to RVshare because of its innovative technology and rapid growth.
“I am extremely excited about the technology platform they have built and the impressive growth achieved by such a small team in a quick four years,” said Callister. “I see huge potential in the peer-to-peer rental marketplace they have carved out and I’m excited to help accelerate the growth trajectory of the business even further.”
With Callister’s addition to its rapidly growing team, RVshare plans to expand its already dominant position in the RV rental market.
“Brent is a tremendous talent, and we couldn’t be more excited to have him onboard,” said Joel Clark, RVshare’s CEO and co-founder. “RVshare’s traffic and user base are already about double that of the next closest competitors. With the addition of Brent to our team, we plan to expand our market share in the RV travel industry even more rapidly.”