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Distributor Showcase: Land ’N’ Sea/Bell Readies for Winter Show

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Land ’N’ Sea/Bell has expanded its footprint over the past year, and readies an wider lineup of products for its January show.

Editor’s note: This is the first in an ongoing series of web exclusives about upcoming distributor shows in January. Upcoming exclusives will run each Wednesday in December. 

Dealers in the North Central region of the country will be gathering at the Kalahari Resort Hotel in Wisconsin Dells, Wis., for the Land ’N’ Sea/Bell Show on Monday, Jan. 9, and Tuesday, Jan. 10.

The distributor is gaining more of a nationwide footing, as it continues to add warehouses and builds its footprint, according to Tom Schuessler, president of distribution for Brunswick, Land ’N’ Sea/Bell’s parent company.

The distributor plans to open a new warehouse in Houston in December, building the availability of RV products to that region of the country. Next up will be a California warehouse in the second half of 2017 and one in the Northeast part of the country in 2018.

This momentum also should be apparent at the company’s annual show.

“We’re continuing to expand our product offering, so our dealers will have an opportunity to see more vendors at the show,” Schuessler says. “They’ll also be able to see an expansion of our Full-Time RV private label brand of products. We’re excited about both of those opportunities. We’ve also expanded our dealer trip award program, so we’ll be offering more trips.”

Private label products offered by the company include items such as electrical connectors, trailer parts, trailer lighting and bathroom products.

As with other distributors, there will be an educational element to Land ‘N’ Sea’s show. The distributor is planning the following educational sessions on Jan. 9: Winegard, 2 p.m. to 2:50 p.m.; Lippert, 3 p.m. to 3:50 p.m.; and Cequent, 4 p.m. to 4:50 p.m.

Brunswick built its reputation on supplying the marine industry, but with an increase in consolidation among RV parts and accessories distributors, the distributor has used its Land ’N’ Sea/Bell wing to ramp up its presence to give RV dealers an option.

“The dealers have been well-receptive of the way we do business and great in supporting us as we’ve been trying to grow and offer an alternative supplier for them,” Schuessler says.

Land ’N’ Sea/Bell Show

When: Jan. 9-10

Where: Kalahari Resort Hotel in Wisconsin Dells, Wis.

Show Hours: 5:30 p.m.-7:30 p.m. Jan. 9; 9 a.m.-5 p.m., Jan. 10

Education Sessions: Offered Jan. 9. Education sessions are: Winegard, 2 p.m.-2:50 p.m.; Lippert, 3 p.m.-3:50 p.m.; Cequent, 4 p.m.-4:50 p.m.

Special Events/ Offerings: Multiple events planned including:

  •  8  to 10 p.m., Jan. 9: National College Football Championship Watch Party in the ITP Lounge
  • 5:30 to 7:30 p.m., Jan. 10: Dinner Reception in Ballroom B-G
  • 7 to 9 p.m., Jan. 10: Casino Night

Travis O. Pryor

Travis Pryor is the former managing editor of RV PRO.

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