Dixie Motors, doing business as Dixie RV Superstores of Hammond, La., filed a lawsuit on April 20 in U.S. District Court of the Eastern District of Louisiana against Texas dealership Motor Home Specialist and Motor Home Specialist Management, citing intellectual property infringement.
The complaint alleges that Motorhome Specialist usurped the term “Dixie RV” by using it in a September 2012 online advertisement, the Louisiana Record reports.
According to the suit, Dixie RV’s attorney twice sent the defendant cease-and-desist letters in fall 2012, and Motorhome Specialist blamed a third party advertising agent for the action each time.
Dixie alleges that Motorhome Specialist is paying online search engines for placement priority in search results, that “Dixie RV” is their trade name, and the defendants are willfully and deliberately infringing on intellectual property.
Dixie RV Superstores seeks injunctive relief with punitive damages, prejudgment interest, attorney fees, expenses and costs.