Dometic recently received a Red Dot Award in the Brands & Communication Design category, winning over an international jury with the company’s well-designed brand communication. Based on the high-design quality and creative accomplishment, the jurors awarded the sought-after Red Dot to the brand Dometic. A total of 8,697 international cases were assessed for an award.
“We developed a brand that gave us a common mission for the whole company,” said Peter Kjellberg, CMO of Dometic. “A mission that clearly sets out the direction of our future development and offering to the market. The changes we carried out were extensive. We are now a more modern and inspiring company. The feedback, both internally and externally, has been unanimously positive.”
“For around 65 years, the Red Dot Award as one of the world’s largest design competitions has been providing a platform for designers, agencies and companies to evaluate good design,” said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award. “2019 was the first year in which brands had the opportunity to compete for the sought-after distinction. This makes me even happier to congratulate the laureates most sincerely on their win. It is a testament both to their convincing performance and to the quality and design leadership of their brands. Anyone who succeeds in such a strong and international bunch of competitors deserves to be proud of themselves and of their achievements.”
The Red Dot Award: Brands & Communication Design 2019 will celebrate its culmination and with it this year’s best works and brands on Nov. 1. Dometic will receive its certificate at the award ceremony in Berlin.
Roughly 1,400 international guests will be able to experience firsthand the winning brand as part of the Designers’ Night in Berlin.
The winner’s exhibition, “Design on Stage,” will be on show there for one night only and will showcase the award-winning communication design works and brands. The achievement of Dometic will likewise be featured in the International Yearbook Brands & Communication Design 2019 to 2020, which comes out on Nov. 14 and will be on sale worldwide.
