Dometic has entered the residential market with a new outdoor product range. The first product is the Dometic MoBar series of outdoor beverage centers.
As an execution of Dometic’s refined strategy that was presented during its last Capital Market Day, the company is expanding into a globally growing outdoor kitchen market.
“Dometic MoBar is filling a gap in the market where design and functionality do not co-exist today,” said Peter Kjellberg, CMO and head of global sector other verticals at Dometic. “With our industry leading refrigeration technology and experience in outdoor products with stylish design, we see a big potential for Dometic to be a leading brand in this segment.”
Dometic MoBar is a mobile outdoor beverage center made to entertain guests at gatherings in outdoor environments. The beverage centers are built for multipurpose and are suited to serve mixed drinks, beer, wine, champagne or special cocktails.
Dometic will present MoBar for the first time at the HPB Expo, in New Orleans, La.
Dometic aims for product availability of the MoBar for the American market in the first quarter of 2021.