Dutchmen Manufacturing has redesigned its branding, giving its signature windmill logo a new look and accompanying tagline: “Legendary Innovation. Trailblazing Value.”
“There have been an incredible number of positive changes at Dutchmen recently,” Dutchmen VP of Sales Troy James said. “The industry has seen it, and we hear it from dealers, customers, internal staff and vendors consistently.
“While we wanted to represent that turnaround and momentum with our new look and tag line, we also wanted it to reflect exactly what carried us to this exciting point in our history.”
Huebner Marketing Communications, based in Loveland, Colo., interviewed internal staff, dealers, suppliers and consumers to help bring to light what really sets Dutchmen apart.
“Others may say they are innovative and offer more value … and that’s fine,” James said. “But many folks here have lived it every day … for decades. That’s what makes the tagline a true reflection of our culture.”