Dutchmen, a division of THOR Industries, said its new “Soul of RVing” website campaign walks visitors through diverse lifestyle images while designed to create an industry-leading shopping experience with seamless access to more resources.
“Through extensive research, we realized many key areas of the website were not being utilized due to their placement on the page,” said Angelia Peterson, director of marketing. “We relocated key shopping tools and resources to help visitors easily navigate to find the desired information and help them along the purchasing decision.”
Key new features of the website include a new navigation menu that provides a brief model description with price range; the ability to compare models; take a questionnaire, “Match Me with the Perfect RV;” and email the company’s shop-at-home team for questions.
“Our website traffic has increased over 80 percent compared to last year. We wanted information easily available yet visually appealing to the buyer so they could make an informed purchasing decision at the dealership,” said Kyle Kwasny, president of Dutchmen.
“Dutchmen’s ‘Soul of RVing’ visually shares our core message through beautifully enhanced images that appeal to the RV lifestyle,” added Peterson.
