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EasyCare Unveils New Brand Identity

EasyCare and National Auto Care, APCO Holdings brands, announced that they have merged into a unified nationwide F&I provider under the EasyCare brand.

The merger follows the acquisition of National Auto Care in January 2023. With a combined forty years, the brands are known for their F&I solutions, award-winning products, and their ability to drive significant results for dealerships nationwide, the company said in a release.

“The fusion of National Auto Care and EasyCare enhances our ability to support our ever-increasing dealer portfolio, allowing us to offer a broader range of top-tier product solutions to our dealers and clients,” said Tony Wanderon, CEO of APCO Holdings. “Uniting as EasyCare presents a new face for some of our legacy customers, but our core commitment to providing innovative products and exceptional support to our dealers and agents remains our number one priority. Together, our nationwide salesforce and network of independent agents are armed with even more value they can bring to dealers.”

The rebranding initiative includes a refreshed visual identity, including an updated logo, color palette and refined brand messaging.

“The new brand mark symbolizes our commitment to help consumers keep moving forward,” said Jennifer Haddow, vice president of marketing for APCO Holdings. “The introduction of a third color in our brand palette represents our ongoing commitment to our dealers, agents and customers.”

In addition to the visual updates, EasyCare introduced a revamped online presence with the relaunch of easycare.com. The website has been redesigned to provide a more engaging, accessible and navigable experience for dealers, agents and consumers, the company said, serving as a central platform for interaction with the brand.

The newly redesigned logo will make its debut in the national racing arena, featured on Jordan Anderson Racing car #31 at the Talladega NASCAR Xfinity Series AG-PRO 300 race on Saturday, April 20.

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