The motorhome manufacturing giant, the Erwin Hymer Group (EHG), has confirmed it is increasingly focusing on new digital and live formats in place of appearances at traditional leisure vehicle shows, events and fairs.
It said it will attend this October’s motorhome show at the NEC in Birmingham but did not confirm its attendance in subsequent years.
It also confirmed that for Europe’s two key shows – the Caravan Salon in Düsseldorf, which is Europe’s largest show, and the CMT show in Stuttgart – the EHG will now only attend every other year.
“Our aim of participating in the key shows every two years means we will maintain our contact with those customers for whom a visit to a trade fair is an indispensable factor in their purchasing decision,” said Martin Brandt, CEO of EHG.
“We will be showcasing our new products at the key shows again next year.”
Click here to see the full report from English media outlet Out & About Live.
