The F&I track at the RV Dealers International Convention/Expo will provide a variety of sessions to help dealers provide outstanding customer service to today’s millennial buyers, while understanding the importance of ethics and customer satisfaction. The convention is set for Nov. 6 to 10 at Bally’s in Las Vegas.
Paul Sheldon of Protective Asset Protection began his career in retail sales and was recruited into the F&I services business. During that time, he became a training partner with J.D. Power and Associates, working with dealers and manufacturers to help improve CSI scores and profitability. His customer-focused selling, high value F&I, and customer service excellence courses have helped dealers grow in sales, profitability, employee and customer retention.
Sheldon will present two topical workshops at this year’s convention:
“Menus for Millennials: How to Increase Product Sales with Today’s Customer”
In this seminar, attendees will discover the keys to successfully selling F&I products to well-informed, highly-connected customers. This will be held from 9 to 10 a.m. Wednesday, Nov. 8, and again at 3:15 to 4:15 p.m. Thursday, Nov. 9.
It will cover:
- Why selling F&I products the same old way doesn’t work
- How to package products to fit each customer
- How to leverage technology in F&I
“Creative Tweets Can’t Replace Exceptional Customer Service”
This seminar will teach the three most important things that make the difference between customers buying and customers leaving. It will be held 4:30 to 5:30 p.m. Thursday, Nov. 9, and will cover:
- The number one thing customers want when they come to the dealership
- How to present to the “I know everything” generation
- The keys to getting and keeping customers for life
To register for these workshops, click here.
Visit www.rvda.org/convention for regular updates as the convention approaches.