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RVDA

Expo F&I Workshops to Focus on Today’s RV Buyers


The F&I track at the RV Dealers International Convention/Expo will provide a variety of sessions to help dealers provide outstanding customer service to today’s millennial buyers, while understanding the importance of ethics and customer satisfaction. The convention is set for Nov. 6 to 10 at Bally’s in Las Vegas.

Paul Sheldon of Protective Asset Protection began his career in retail sales and was recruited into the F&I services business. During that time, he became a training partner with J.D. Power and Associates, working with dealers and manufacturers to help improve CSI scores and profitability. His customer-focused selling, high value F&I, and customer service excellence courses have helped dealers grow in sales, profitability, employee and customer retention.

Sheldon will present two topical workshops at this year’s convention:

“Menus for Millennials: How to Increase Product Sales with Today’s Customer” 

In this seminar, attendees will discover the keys to successfully selling F&I products to well-informed, highly-connected customers. This will be held from 9 to 10 a.m. Wednesday, Nov. 8, and again at 3:15 to 4:15 p.m. Thursday, Nov. 9.

It will cover:

  • Why selling F&I products the same old way doesn’t work
  • How to package products to fit each customer
  • How to leverage technology in F&I

“Creative Tweets Can’t Replace Exceptional Customer Service” 

This seminar will teach the three most important things that make the difference between customers buying and customers leaving. It will be held 4:30 to 5:30 p.m. Thursday, Nov. 9, and will cover:

  • The number one thing customers want when they come to the dealership
  • How to present to the “I know everything” generation
  • The keys to getting and keeping customers for life

To register for these workshops, click here.

Visit www.rvda.org/convention for regular updates as the convention approaches.

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