Fision Launches SaaS-based Brand Management for Lazydays RV

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Fision Corp. launched its cloud-based digital asset management and marketing automation platform for Lazydays RV.

For five Lazydays RV dealerships across Colorado, Florida and Arizona, Fision has setup a single source repository, allowing the national organization to more effectively manage and deliver its marketing materials, including videos and images.

“For Lazydays’ thousands of RVs and accessories, we are helping them ensure consistent brand messaging and regulatory compliance,” noted Fision CEO Mike Brown. “Our SaaS platform provides simple brand distribution and sales enablement across their entire enterprise.”

The Fision SaaS platform enables highly scalable search functionality by category and keyword, as well as powerful automation and governance capabilities within a multi-tenant architecture. Lazydays administrators can now organize their digital assets for efficient access and retrieval of materials from approved content. Fision’s multi-tenant capability also permits agency partners to securely access the repository.

“We have found the Fision team to be great partners, providing high quality service while being responsive to our needs,” said Lazydays Chief Marketing Officer, John Lebbad. “The interface capabilities of Fision’s localized marketing asset solution will provide our staff a more efficient process for managing and accessing materials.”

Lazydays RV joins the ranks of several other large enterprise companies from a range of industries that have deployed the Fision platform over the last year, including a national financial services company, a top provider of online higher education, and an operator of the world’s largest business network.

“We have identified and solved the major pain points for sales and marketing organizations in a way no one else has done before,” added Brown. “Fision’s adoption by Lazydays further validates our unique value proposition and capabilities for enterprises large and small.”


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