Fontaine Trailer Partners with Rollick on Enterprise Lead Management Solutions
Rollick, a technology provider focused on the recreation and industrial markets, and Fontaine Trailer, the largest platform trailer manufacturer in the U.S., announced that Fontaine has rolled out Rollick’s Aimbase lead management solution to enable a better buying experience for customers and dealers.
Rollick said that with its Aimbase technology, Fontaine will be ensuring that every lead is directed to a local dealer that can work directly with enterprise customers interested in Revolution All-Aluminum, Infinity Combo Steel, Velocity Steel and Forklift Trailers as well as Frac Sand Haulers.
“We are constantly evolving to provide the best trailers and experience for our customers,” said Greg Smith, vice president of marketing and business development for Fontaine Specialized. “We want to ensure that every potential lead is followed up on, to ensure our customer’s expectations are met or exceeded at every step of the buying journey.”
In addition to rolling out Aimbase marketing technology for Fontaine Trailer’s lead management in early 2022, Rollick also helped the company optimize its new website for lead generation. Rollick said this step is critical to the customer experience in today’s environment, where shoppers often start their journey on the brand site and want to ensure they end up at a dealer location that has the inventory they are looking for. In the future, Fontaine will use Aimbase for email marketing and customer satisfaction as well.
