Forest River Brands Earn Top Marks in DSI Survey
Multiple divisions of Forest River received the Quality Circle Award from the RV Dealer Association‘s Dealer Satisfaction Index (DSI) Survey.
In the 30th annual survey, RV dealers were asked to detail their satisfaction on reliability and quality, parts, warranty and sales for each manufacturer. RVDA fielded responses from 585 dealerships in the U.S. and Canada, which included 2,632 brand ratings. Award winners ranked at least a 4.25 on a 5-point scale.
East To West had all of its brands earn the award, recognizing the East To West commitment to quality craftsmanship, attention to detail and dealer satisfaction, the company said.
All 10 East To West brands earned awards include the Della Terra, Silver Lake, Alta, Longitude, Tandara, Ahara, Blackthorn and Takoda from its towable products, and the Alita and Entrada from its motorized lines.
In addition to the normal inspection, East To West RV conducts a Customer Assurance Inspection on every unit it produces as well as a digital inspection that addresses any additional work needed on an RV and creates a digital log of this work before it makes its way to the dealer.
“We see these awards as a testament to our shared commitment to excellence,” said East To West’s founder Lisa Rees. “Our people take pride in every detail of the manufacturing process, and you’ll see that in each RV we produce.”
Six East To West plants contributed to the win including Plant 500, Plant 501, Plant 502, Plant 503, Plant 504 and Plant 508.
The Rockwood and Flagstaff brands were also recognized by dealers in the 2024 DSI survey.
“Both Rockwood and Flagstaff products offer a unique customer experience that our dealers have recognized,” said General Manager Karl Miller. “From a streamlined customer service experience to our Millersburg Made product lines, we’ve been able to create a family of products that give our dealers and customers a story that they can take part in.”
Rockwood brands earning awards include the Signature Fifth Wheels and Travel Trailers, Ultra Lite Travel Trailers, Mini Lite, Roo, Geo Pro, Tent Campers, Hard Side Pop-Up Campers and Extreme Sports Package.
Flagstaff brands also earned the prestigious award including Classic Fifth Wheels and Travel Trailers, E-Pro, Super Lite Travel Trailers, Micro Lite, Shamrock, Hard Side Pop-Up Campers, Tent Campers and Sports Enthusiast Package.
Palomino, Puma and Columbus brands also received RVDA Quality Circle Awards.
Palomino earned awards for the Palomini, Revolve, Solaire Ultra Lite and Real-Lite Mini products. Puma earned awards for its Travel Trailers and Fifth Wheels, Camping Edition, Puma Destination, Puma Ultra Lite and Puma Unleashed products; and Columbus for its Fifth Wheels.
“Receiving these awards is a testament to the hard work and passion of our team,” said Group General Manager Fred Hershberger. “Our goal is to deliver RVs that dealers can confidently offer to their customers, and this award tells us we’re succeeding.”
Forest River’s Cardinal and Wildcat brands also announced they received the 2024 RVDA Quality Circle Award.
“We consider our dealers to be part of the Forest River Family,” said General Manager John Quake. “Receiving this award confirms the strong relationships we’ve built and our shared commitment to customer satisfaction.”
Brands receiving awards include Cardinal Fifth Wheels and Wildcat Travel Trailers and Fifth Wheels.
Dynamax Motorhomes, also a division of Forest River, said it is honored to receive the RVDA Quality Circle Award for its Dynamax Isata 3 and Isata 5, the Dynamax Europa, the Dynamax DX3, and the DynaQuest XL.
“Dynamax boasts legendary product integrity. Receiving this award means our dealers recognize just how dedicated our teams are to producing the best of the best and we couldn’t be more proud of that fact,” said Group General Manager Brian Clemens.
Lastly, Forest River Class A motorhomes were recognized by the RVDA DSI Survey.
“Our dealers play a crucial role in connecting us with our customers, and feedback like this is truly an honor. At Forest River, we never stop going, and this recognition reminds us to never stop improving,” said Group General Manager Brian Clemens.
Receiving the award are the Forest River Berkshire, Berkshire XL, Berkshire XLT, Charleston, FR3, FR3 Plus, Georgetown 3 Series GT3, Georgetown 5 Series GT5, and the Georgetown 7 Series GT7.