With deep sadness, Forest River announced the passing of its founder, Peter J. Liegl.
Liegl not only was a visionary leader who transformed the RV industry, but one of Indiana’s proudest citizens and most generous philanthropists, the company said.
He is survived by his wife, Sharon; daughter, Lisa L. Rees; son-in-law, Logan Rees; and grandchildren Adrienne (6) and Ryan (3); and brother-in-law, Gary Chamberlin.
Pete is best known as the founder of Forest River Inc. and the man who in 2005 sold Forest River to famed investor Warren Buffett’s Berkshire Hathaway Inc. But his legendary role in building the RV industry into a multibillion-dollar enterprise began from humble beginnings, according to a release from Forest River. Sales and management positions brought him valuable experience in production, operations and customer service. He worked his way to the role of president at Midas Motorhomes and then on to Shasta, a Coachmen-owned company, before deciding to venture out on his own when he co-founded Cobra Industries. Cobra Industries went public and Pete was “fired,” according to Forest River. This led him to build his first RV by hand in a barn. Driven to succeed, Liegl brought his first units to Louisville and sold them outside under a lamppost — which was the beginning of “Where the forest meets the river.”
In 1996, Liegl established Forest River Inc. in Elkhart, Indiana, with the vision of bringing the power of nature to as many Americans as possible. His goal was to create a company that could meet a wide range of consumer needs, and he did just that, the company says. Forest River grew rapidly under his leadership, expanding its product range to include not only RVs but also buses, cargo trailers and marine products. He believed in providing the best product at the best price. His strategic acquisitions and commitment to innovation helped Forest River to become one of the largest RV manufacturers in North America.
“The RV Industry Association is deeply saddened to learn of the passing of Forest River CEO Pete Liegl,“ said RVIA President Craig Kirby. “Pete was an industry titan in every sense of the word, and for nearly three decades, he’s built Forest River into one of the world’s most well-known, respected and successful RV manufacturers. His entrepreneurial leadership and innovative ideas were major drivers of the RV industry’s growth, and his vision for Forest River helped introduce RV travel and camping to millions of families and outdoor enthusiasts.
“Pete was a steadfast advocate for our association and always generously encouraged many talented people within Forest River to be active on the association’s board and on many committees. Pete was also a generous benefactor and patron for many deserving causes nationally as well as in the greater Elkhart area.
“Our heartfelt sympathies go out to his loving family, as well as to everyone at Forest River,” Kirby continued. “He will be deeply missed, but his impact and legacy of leadership both professionally and personally will forever endure.“
According to Forest River, Liegl’s management philosophy emphasized empowering employees, fostering a culture of accountability and always focusing on the needs of the consumer. “We don’t take ourselves too seriously,” he said recently. “But we’re very serious about what we do.”
In 2024, despite announcing a succession plan for the company, Pete Liegl remained at the helm of what he called “the quiet company,” working every day — including Saturdays and Sundays — while presiding over a slate of internal innovations and investments that will provide the foundation for growth and excellence for years to come.
“Pete Liegl’s innovative product ideas and business acumen had a major impact on the RV industry’s growth over the past several decades,” said RVDA President Phil Ingrassia. “He helped make the dream of RV travel attainable for people from all walks of life.”
Liegl received RVDA’s Titan Award for his contributions to the RV industry in 2021.
To anyone who knew him for more than a minute, Liegl found meaning and inspiration from his namesake, the Apostle Peter, the company said in its release. Peter’s story inspired transformation, and Pete’s journey inspired many, while highlighting themes of redemption, leadership and unwavering commitment to one’s beliefs.
Liegl was very proud of his roots in Elkhart, and privately made generous philanthropic contributions, supporting causes in education, healthcare, conservation and local communities. In the end, it is his determined strength of character, booming laugh and a twinkle in the eye that will leave a lasting impact on those who knew him best, the company said.
