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Forest River Launches Policy Change to Further Emphasize Customer Satisfaction

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Forest River has implemented a recent policy change that states that dealers will no longer be required to procure warranty parts through Forest River; instead, Forest River is encouraging dealers to choose the quickest option to get the customers’ coach repaired and back on the road in the shortest possible time.

Forest River will also pay for the part and parts markup through their revised Warranty Policy, regardless of where it is purchased.

“Our industry needs to do a better job of meeting customer expectations after the sale,” said CEO Peter Liegl. “Meeting those expectations requires us to make the warranty parts-ordering process easier, more efficient and customer focused, with an end goal of getting these parts to our dealers faster in order to expedite customer repairs.”

“Forest River has made customer satisfaction our No. 1 priority,” Liegl continued. “Over the last several years, we’ve spent millions and millions of dollars on various projects to set our company apart by improving customer satisfaction. This emphasis will continue throughout 2017 and beyond in order to make Forest River brands the obvious choice for retail consumers.”

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