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Former Forest River GM Returns to CrossRoads

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Nate Nickell

Former Forest River General Manager Nate Nickell has joined CrossRoads RV to oversee two of the company’s brands, according to a news release Thursday (March 10).

Nickell, who will serve as general manager of CrossRoads Cruiser and Sunset Trail brands, previously worked at CrossRoads from 2004-12, most recently as the company’s vice president of sales and marketing.

At Forest River, he served as general manager from 2012 until recently.

The move comes after a series of organizational changes by parent-company Thor Industries that began in early February, followed by this week’s move to add three new general managers at Keystone RV.

“Returning to CrossRoads is returning to my roots,” Nickell said in the release. “The workforce here is second-to-none. Topeka is a tight-knit community and CrossRoads plays a vital role. It feels great to be back home with the people and resources necessary to excel.”

“One of our greatest strengths is the special culture here at CrossRoads, ” Company President Ryan Juday said. “We are focused on delivering an industry-leading customer and brand experience. Nate fits our culture perfectly and will play a significant role in helping us fulfill this mission.”

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