GE Appliances Names New Sales Director, Senior Manager
GE Appliances, a Haier company, announced two leadership appointments that will help drive its next chapter.

Ryan Craig | Sales Director, Recreational Living
Craig has been named sales director, overseeing GE Appliances’ OEM, aftermarket and manufactured housing channels. With extensive experience in sales leadership, customer development, and strategic account management, Craig will lead the company’s commercial efforts with a focus on strengthening customer relationships, driving growth and delivering long-term value for its partners.
Derick Jones | Senior Manager, OEM Business Development
Jones has been named senior manager, OEM business development, where he will lead GE Appliances’ OEM sales team and manage key customer relationships. In this role, Jones will focus on deepening strategic partnerships, strengthening collaboration and ensuring the company continues to deliver the responsiveness, solutions and support its OEM partners expect.
Looking Ahead
These leadership appointments reinforce GE Appliances’ commitment to being a trusted partner to the RV industry. Together with its broader Recreational Living team, Craig and Jones will help advance its focus on customer-driven innovation, reliable solutions and exceptional service.
“We value your continued partnership and look forward to building on our shared success,” the company said. “Please join us in congratulating Ryan and Derick on their new roles.”



