GE Capital Commercial Distribution Finance will host keynote speaker Scott McKain for a book signing at the company’s booth, following McKain’s keynote address at the RV Dealers Association Convention/Expo Nov. 3.
Doors to the expo will open at 4 p.m. and McKain will be in the CDF booth, No. 202, to sign copies of his best-selling book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business.”
Books will be available for purchase in CDF’s booth during the signing event.
The RV Dealers International Convention Expo is scheduled Nov. 2-6 in Las Vegas at Bally’s.
McKain specializes in business differentiation. A speaker and business author, he is the founder of a consulting and training company that explores the role of customer experiences in creating enhanced client retention and revenue.