GEN-Y Hitch has named Craig Antich its new Western sales manager.
“I’m excited and fortunate for the opportunity with GEN-Y. I look forward to helping the company grow while continuing to deliver a high level of customer service to our customers,” said Antich.
“Taking into account Craig’s extensive tenure at Horizon Global for the past two decades, I eagerly anticipate his inclusion in GEN-Y’s expanding sales team. Heading up our Western Region, his primary objective will be to enhance our market presence through jobber field support and distribution growth, ultimately driving overall revenue growth. His previous interactions with key customers in the towing industry will add significant value to our current and future product offerings. GEN-Y was particularly drawn to Craig due to his profound expertise, vast experience and genuine enthusiasm for immersing himself in our unparalleled culture,” said Luke Stump, GEN-Y Hitch director of wholesale.
Formerly with Horizon Global as director of corporate accounts, Antich has over 20 years of sales management experience.
