Since its release in 2018, GEN-Y Hitch reported growth year-over-year with the Executive Pin Box with Torsion-Flex Technology product line (available in a king pin box and a gooseneck coupler).
Specifically in 2024, GEN-Y has experienced over 125% growth in the Executive product line from 2023. With over 19,000 pin boxes on the road and zero frame claims, the GEN-Y sales team hears stories daily about how this product has improved the ride quality and towing experience for customers.
“With our incoming phone calls and emails, it is by far our most asked about product! The fifth wheel market is rapidly shifting to a gooseneck connection, and we directly seeing this with our customer base. 80-90% of our fifth wheel customers go with our Fifth Wheel to Gooseneck option with our new SnapLatch Coupler. They value the convenience of not needing a 5th wheel hitch in their truck bed,” said Ashley Styers, inside sales manager GEN-Y Hitch.
Since partnering with Brinkley RV, GEN-Y has gained more attention from the RV market, the company said.
“The massive growth in our Executive product line has been significantly impacted with our partnership with Brinkley RV. The overwhelming success of recent videos involving collaborative testing and product testimonials from Brinkley leadership, continues to show why GEN-Y’s patented Torsion-Flex Technology and the Executive line, specifically, continue to provide customers with a more comfortable ride in their RV,” said Adam Yoder, operations manager at GEN-Y Group.
With the completion of their new 85,000-square-foot building in 2023, GEN-Y has been able to expand production and increase efficiencies to keep up with demand on the Executive product line.
