General RV Center has collaborated with manufacturer American Coach to create a reimagined design process that allows shoppers the ability to customize their RVs with premium materials and advanced technology.
The American Coach Experience, which will be permanently housed at the General RV Superstore in Dover, Florida, will be unveiled at the 2023 Florida RV SuperShow running Jan. 18-22.
A first in the RV industry, The American Coach Experience encompasses the full line of luxury Class A Diesel motorhomes, including the flagship American Eagle, American Dream and American Tradition. Once customers are ready to design their own American Coach product, they will step inside the custom-built Design Center, imagined by American Coach’s interior designer Mindy Cox. The Design Center allows customers to sample materials from various decor packages for a fully immersive experience.
“We take pride in sourcing high-end fabrics, solid surface materials for countertops and luxurious wood cabinetry for engineered quality craftsmanship that exceeds all expectations,” said Doug Miller, product manager for REV Recreation Group’s Class A products.
Following the Florida RV SuperShow, the Design Center will join an exposed Freightliner Custom Chassis with a fully integrated, gold standard Liberty Bridge Foundation to form the permanent American Coach Experience at the General RV SuperStore in Dover, located just outside of Tampa.
“General RV in Tampa is the largest American Coach dealer in the country,” said Bob Green, director of sales at General RV Center. “We are excited to bring this experience and offer more choices for American Coach customers in 2023 and in the years to come.”
