Genesis Products announced that its “UltraFoil by Genesis” has earned a Silver Award for Best Video Series, Products & Services for Social Video and a Bronze Award for Best Campaign in Social Media in the record-breaking 46th annual Telly Awards.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks and production companies.
The UltraFoil by Genesis video series and campaign launched the company’s exclusive collection of premium laminates to the RV industry. Evocative imagery brings the nuances of the finishes to life, from the fashion-inspired metallics to the sensorial textures of the Escape Collection. “We are honored that our storytelling for UltraFoil has gained recognition,” said Erin Curtis, vice president of marketing and development for Genesis. “Genesis is proud to offer products that enable our customers to make a bold statement, and so we aimed to launch this product in a bold way.”
“As a small, in-house creative team, we are always looking for ways to push boundaries while still staying scrappy and on budget. Our RV interiors campaign is ‘defy the limits,’ a mantra that reflects our commitment to product innovation. We take that same approach in our creative marketing in order to build an experience with our brand that is cohesive, from videos on social all the way down to receiving our products on the line,” said Curtis.
Paul Lyzun, video specialist; Nick Brichetto, senior creative marketing manager; and Sydney Zentz, marketing coordinator for Genesis, are also credited on the awards. The campaign is featured on Genesis’ social media platforms and can be viewed here: UltraFoil by Genesis Campaign.
Of the over 13,000 entrants, only about 7-10% of entrants are chosen as Silver Telly Award winners, and around 18-25% are Bronze winners, indicating a highly competitive selection process. Winners were chosen by The Telly Awards Judging Council.
The full list of the 46th Annual Telly Awards winners can be found at www.tellyawards.com/winners/
Learn more about the Genesis UltraFoil collection at genesisproductsinc.com/trendwatch/ultrafoil-exclusive-color-collections/
