The campaign has done what it was supposed to do: stir interest.Go RVing says that its website traffic has gone up 170 percent since the launch of its brand-new campaign, Go on a Real Vacation, in mid-May.
The increase in site traffic follows a six-week decline that began in March, as Go RVing pulled back on media during the peak of COVID-19. However, in recent weeks, as states have started to unfold phases for reopening, Americans have been clear with their intentions to get back outdoors while still abiding by social distancing recommendations.
Consumers began proactively searching for information on RVing as they re-examined summer travel plans that include RV rentals, campgrounds and places to go in an RV, the organization says.
The past two weeks drew more site traffic than any other week so far in 2020. Organic searches are driving 51 percent of overall traffic with users spending longer periods of time on the site – nearly 4 minutes on average searching various rental, campground, dealer and RV show options. Go RVing has also seen a substantial growth of new users, increasing 58 percent.
