Go RVing Canada is launching its newest installment of the Wildhood campaign at Cineplex movie theaters across Canada.
The cinema plan consists of two on-screen 60-second video components with 178 locations participating nationally from March 3-19. That’s a total of 1,671 screens.
The spot will be shown right before the feature movie, for every movie. The total two-week Cineplex attendance is estimated at 3.7 million people.