The conclusion is based on the organization’s brand health tracking study, which began in July. On Sept. 11, the findings of the study were presented to the Go RVing Canada Board of Directors.
“Overall, findings from the study indicated that the Bring Back Wildhood campaign has a significant positive impact on improving the relevance and perceptions of the RV lifestyle and increasing Canadians’ intent to take action towards it. Opportunity remains to optimize the recall and ROI of the campaign,” Go RVing Canada said in its monthly report.
To measure similar metrics of RV owners, a study targeting RV owners, through email distribution and the Go RVing Canada Facebook page, was launched earlier in September. The study is currently in field, and findings of the study are to be provided by the end of October 2015.
In its social media advertising, engagement rate to date for September sits at 2.34 percent, well above the 1.65 percent average offered at the end of Q2. Noting this uptick in engagement, we’ll continue to pay close attention to top-performing content, mimicking it in future content calendars.
Our Twitter engagement rate, too, has increased month over month, sitting at a monthly average of 2.54 percent as of late September. As with Facebook, we’ll continue to take note of high-performing content, replicating it throughout the remainder of the year.