The Toronto Spring Camping and RV Show is excited to have Go RVing Canada as the featured speaker at this year’s annual Exhibitor Breakfast, presented in support of the RV Women’s Alliance (RVWA) and sponsored by RVDA of Canada and the Canadian Recreational Vehicle Association (CRVA).
Held before the show floor opens on Friday morning, the breakfast has become a valued industry tradition, bringing together dealers, manufacturers and partners for connection, education and practical insights before the busy selling weekend begins.
This year’s session will spotlight Go RVing Canada’s Dealer Tie-In Marketing Program, designed to help dealers strengthen their local marketing by aligning with national campaigns and leveraging ready-to-use creative assets, digital advertising support and turnkey promotional tools.
“The RV Women’s Alliance is about creating opportunities and supporting people across every corner of the RV industry through education, mentorship and fostering meaningful connections,” said Susan Carpenter, director of the RV Women’s Alliance.
“Events like this breakfast help to bring the RV community together in a powerful way, and we are proud to partner with the CRVA, RVDA of Canada, and the Toronto Spring Camping & RV Show once again in 2026!”
With competition for consumer attention higher than ever, Go RVing Canada’s Tie-In Program provides dealerships with additional marketing firepower at a critical time of year.
“Our goal is simple: help dealers reach consumers effectively and efficiently,” said Chris Mahony, president of Go RVing Canada. “By connecting dealers to our national consumer campaigns, we help extend everyone’s reach and maximize every marketing dollar. When we work together, we drive more Canadians into the RV lifestyle — and ultimately through dealership doors.”
Show organizers say the presentation reflects the broader commitment of the show and its partners to support dealer success beyond just selling space on the floor.
“Dealers need as many tools in their toolbox as possible to be the most successful,” said Shannon O’Callaghan, show director with the Canadian Recreational Vehicle Association.
“Go RVing Canada has built a smart, practical program that helps dealers market more efficiently and professionally. We’re proud to continue to provide a platform where our exhibitors can learn something valuable for the weekend and apply it to their dealerships afterwards. If there’s one session they shouldn’t miss, this is it.”
The RVWA Exhibitor Breakfast continues to be an important event at the show each year, combining networking, professional development and industry collaboration in one room.
Come join on Friday, Feb. 27, at 8:30 a.m. at The International Centre, RV Lifestyle Village in Hall 5. Exhibitors and manufacturer reps are all invited.
Dealers interested in learning more about the Dealer Tie-In Marketing Program can visit https://marketing.gorving.ca/.
