What is called “experiential” events are a core part of Go RVing‘s strategy to expose diverse audiences to RVing and an active outdoor lifestyle in an unexpected setting. They provide consumers with real-world opportunities to directly engage with RVs, leading them to share their experience with friends, while also becoming more likely to make a purchase. Partnering with fairs, festivals, music and sporting events around the country, Go RVing experiences have made tangible and memorable impacts on millions of potential RVers.
Recently, Go RVing held experiential events at festivals across the country, including the Mexican Fiesta, Great Reno Balloon Festival, The Big E and the Neptune Festival. Their attendance at these events led to thousands of consumers touring RVs and hundreds of leads for local dealerships. These events are possible thanks to members and local RVDA dealerships who provide units for the displays.
Experiential marketing creates a lasting impact from face-to-face contact with potential customers. If any manufacturers or dealerships are interested in providing RVs for any of the upcoming events, please contact Dana DelVecchio at ddelvecchio@rvia.org.
