On Saturday, Dec. 20, the RV Industry Association (RVIA)’s Public Relations team seized a prime media opportunity to place RVing in front of a massive national audience on Fox & Friends Weekend.
Auto and lifestyle expert Mike Caudill shifted the conversation from typical “stuff” to the far more valuable gift of experiences and the opportunities to explore America in 2026, while also highlighting the travel trailer and camper van on site for the segment.
The segment showcased how an RV isn’t just a vehicle; it’s a gateway to family time, adventure and the freedom to explore.
The segment is meaningful for the RV industry because of its:
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Strategic Timing: Positioning RVs as a holiday “gift option” plants the seed for upcoming travel planning as families gather for the holidays.
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Experience Economy: It taps into the growing consumer trend of valuing “doing”.
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Mainstream Visibility: Getting this lifestyle in front of millions of viewers reinforces the RV as the ultimate tool for outdoor access.
