RV News

Go RVing Program Includes New Anniversary Posters

Go RVing announced that dealers signed up for the 2018 Go RVing Tie-In Program will receive colorful new posters celebrating Go RVing’s 20th anniversary. The posters are 22 inches by 28 inches, each with a unique theme – Wonder, Splendor & Freedom – focusing on the joy of RV travel in the great outdoors.

“These beautiful posters are ideal for display at dealerships, at retail shows, or at other events,” said RVDA President Phil Ingrassia. “The messages are aimed squarely at conveying the timeless appeal of RV travel.”

For an additional cost, dealers signed up for the program can access digital stock footage to create local advertisements. The price for the program is $250.

In addition, there are taggable versions of the Go RVing national commercials, vinyl window clings, 15-foot pennant strings, and vinyl Go RVing banners available to Go RVing dealers at an additional charge.

The industry’s national advertising and marketing campaign has generated more than 56 billion consumer impressions since it was created 20 years ago. During that time, Go RVing has delivered the RV message through magazines and TV shows, online, and at special events like state fairs and country music festivals.

Purchase rates for new RVs were twice as high through leads produced by Go RVing, according to a sales match analysis by global marketing and data solutions firm IHS.

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