Go RVing has won a Silver REGGIE Award for its “Go on a Real Vacation” campaign, which was launched last year.
The Association of National Advertisers’ annual REGGIE Awards recognize the best brand activation marketing campaigns by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by “making the cash register ring” with consumers.
Also, acknowledging that so many couples’ weddings and honeymoons were cancelled, postponed or dramatically altered due to the pandemic, Go RVing’s 2020 “Honeymoon InteRVention” partnership with The Knot has won a REGGIE Award in the “Age Targeted Marketing” category.
Go RVing’s vice president of brand marketing, Karen Redfern, a member of ANA’s Master Circle, was selected as a judge for the second-round entrants in the Partnership Marketing category.
In the Age Targeted Marketing category, the Gold was awarded to Serta Simmons Bedding and their “Simmons Snoozzzapalooza” campaign on TikTok and the bronze went to e.l.f. Cosmetics; “The First-ever TikTok Reality Show: Eyes. Lips. Famous.”
The awards were presented in a virtual ceremony on May 21.
