The marketing and public outreach arm of the RV Industry Association and the RV Dealers Association, Go RVing recently completely revamped its website. This is the second column from the organization highlighting many of the new site’s features.
Last week the all-new GoRVing.com website was revealed, and we shared the 6 Coolest New Features of the new website. This week we turn our attention to the new and improved industry portal that received significant upgrades. The Go RVing Industry Only portal gives manufacturers, dealers, campground operators, state associations, show promoters, and their agencies new options to use consumer leads and marketing material connected to the national campaign.
In developing the new site, the Go RVing team and members of the RV Dealers Association took a hard look at the existing industry only section to determine what type of information needed to be in this section to provide the most value. The result is a completely revamped industry portal with a more intuitive and streamlined user experience.
Industry personnel now have a dashboard that allows them easier access to the leads database, saved searches, and links to new marketing materials and taggable TV spots. Industry users can expect to find new B-Roll footage, new taggable TV spots that align with Go RVing’s “Go on a Real Vacation” campaign, industry research reports and an improved image library.
New marketing materials and images continue to be added as a result of recent media partnerships and will be available within the next few weeks. The new image library has significantly increased functionality and allows users to preview the images before downloading, along with the ability to filter images by RV type, location, and lifestyle shots.
A new Google Analytics dashboard has also been added to provide high-level information about user behavior on the site. Industry personnel can see the most popular pages, top results of the “find my RV” quiz, search terms driving site traffic, and from where traffic is coming.
This Google Analytics dashboard is interactive and date ranges can be adjusted to draw comparisons from previous periods. Over the coming days the analytics will begin to tabulate in the dashboard as data on site usage becomes available.
Access to the Go RVing Industry Only portal is available to members of the RV Dealers Association (RVDA), the National Association of RV Parks and Campgrounds (ARVC), and the RV Industry Association. For members who had access to the old industry portal, you will need to reset your password here. For RV dealers who have never had access, contact Chuck Boyd at firstname.lastname@example.org. For all other members of the RV industry who have never had access, contact Sarah Neely at email@example.com.
The new GoRVing.com website enables the implementation of a far more robust data strategy that works in tandem with the Go RVing campaigns, partnerships, and media plans. The website will increase engagement, build top-of-mind awareness, increase content consumption, provide the team with data-driven consumer insights, and most importantly, drive consumers to dealerships.
In conjunction with the industry portal, the entire new GoRVing.com website gives us the ability to analyze the impact of our advertising campaigns, partnerships, and content performance in real time in a way we have not been able to do in the past, allowing us to quickly adjust and modify our advertising and marketing strategies as needed. The new platform will become an increasingly powerful tool for the continued promotion and brand building of the Go RVing program.
Questions relating to the new website can be directed to Sarah Neely at firstname.lastname@example.org.