Go RVing’s new campaign, “Go On A Real Vacation,” has reached nearly 264 million people through advertising on social media and radio since launching in early June.
The series of ads serves as a reminder to people of the freedom that comes with traveling in an RV, driving the consumers to their nearest RV dealership, where they can join the 46 million Americans planning an RV trip this year.
Since launching the paid campaign on June 8, it has garnered 35 million impressions –which does not include Go RVing’s organic social media, which has been running the new campaign since May 14.
The radio ad, running on traditional radio and streaming services, plays off relatable “indoor recreation” experiences many Americans were forced to adopt over the past couple of months during stay-at-home orders. It turns those experiences from “what was” to “what can be” – with an RV – and ignites the desire to get back outdoors and discover a better way of travel in this “new normal.”
The ad targets specifically outdoor enthusiasts who enjoy sightseeing, spending time with family, visiting the beach, and historical sights – a main audience of Go RVing – and heavy consumers of radio. Since launching on June 3, the radio ads have garnered 229 million impressions.
Go RVing is currently working on additional components of the Go On A Real Vacation campaign, including print and television ads, and the campaign continues to be active on Instagram and Facebook.
