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Grand Design Wins DSI Award, Tops Average Net Promoter Score

Grand Design RV has received the RV Dealers Association (RVDA)’s coveted Quality Circle Award for all its brands following the association’s 28th annual Dealer Satisfaction Index (DSI) Survey.

Every year Grand Design brands have been eligible for consideration, every brand has won the Quality Circle Award. All brands – Transcend, Imagine, Reflection, Momentum and Solitude received the honorable award for 2022.

The survey’s Net Promoter Score poses the ultimate question to dealers: How likely would you be to recommend this brand to a friend (in a different market) to handle at his/her dealership? Not only did each Grand Design brand sweep the DSI award, but the company’s Net Promoter Score averaged an 89.8% compared to all towable brands’ average of 39.6%.

“The DSI award is one of the most significant announcements of the year,” said Don Clark, president, CEO and co-founder of Grand Design RV. “It’s extremely important to Grand Design because we are scored based on the principles we work and strive to improve every single day for our dealer partners: Quality, Parts, Warranty and Sales. These are key fundamentals of our business model.”

The survey also measures dealer attitudes in key policy, product, service operations and procedure areas essential in their businesses.

“This year, we heightened our intensity on listening to what the market wants and designing to customer trends,” Clark said. “At Open House, tradeshows, dealer training events like Grand Design University – we are listening. We are offering industry-first programs in Sales and Service to help move the industry’s needle in a positive direction. Receiving the DSI Quality Circle Award reinforces these efforts. It’s a great honor to be held in high regard by our industry’s dealers.

“Our teams care – from sales, service, production and all support disciplines – they show up and deliver every day,” said Jerry McCarthy, senior vice president of service operations. “We are fortunate to have people that truly care about our dealers and customers. I want to congratulate all our Grand Design team members for their dedication to excellence and for continuously raising the bar in quality, design and service.”

Grand Design DSI Award
(From left to right): Natalie Martin, Director of Marketing; Steve Stuber, Chief Marketing Officer; Jon Jackson, Partners in Progress Field Manager; Dan Kussow, Partners in Progress Field Manager; Mark Schieber, Partners in Progress Field Manager; Chase Booth, Momentum Product Manager; Mary Minix, VP of Human Resources; Jerry McCarthy, Sr. VP Service Operations; Don Clark, President and CEO; Peter Kinden, General Manager; Shannon Wingard, Executive Assistant; Rob Groover, General Manager; Tommy Hall, Solitude Product Manager; Tony Lizzi, Reflection Product Manager; Eric Landis, Imagine Product Manager

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