REV Recreation Group has announced the launch of a digital marketing hub for its dealers. The hub will support RRG’s dealer network selling American Coach, Fleetwood and Holiday Rambler RVs by providing current content and assets that dealers can incorporate into their social, email, mobile and web marketing channels.
In the coming months, the hub will share updates about RRG’s new model introductions for MY 2022, along with lifestyle content.
“More and more Americans are eager to experience and live the RV lifestyle,” said Deb Stapel, director of marketing for REV Recreation Group. “By tapping into our digital marketing hub, dealers have easy and automatic access to relevant and engaging information, news and content designed to drive demand for RRG’s brands and ultimately help increase traffic and sales at our dealerships.”
The company said the digital marketing hub is rich with features that dealers will appreciate; for example, campaigns can be programmed, launched, and managed automatically. Detailed performance analytics can be generated to track and measure results.
RRG piloted the new system with a handful of dealers and is now preparing to onboard its entire network.
To register for the digital marketing hub, contact marketing@revrvgroup.com.
