Has the RV and Great Outdoors Craze Peaked Under COVID-19 Travel?
The COVID-19 pandemic has changed most aspects of life in America and elsewhere, but one of the biggest changes is how people travel. Many workers are still stuck at home working or looking for a job, but the travel industry has had to pivot and adapt in ways many industries could not even fathom. Summer airline traffic is down sharply, and international flights are essentially off-limits.
Hotels are still seeing very low occupancy rates, cruises are all docked and off-limits, and restaurants and bars are generally either on reduced capacity or are not open yet. Public venues such as theme parks, stadiums, casinos, movie theaters, playhouses and museums are also closed or on reduced capacity.
One thing that has changed in travel is that families are exploring the great outdoors again. Purchases of recreational vehicles, or RVs, as well as anything related to camping and outside activities, have surged as a result of the pandemic. This theme is one of the only ways that a family can safely travel and not feel like they are at risk as much as if they fly or go into large crowded areas. They also generally allow adults to continue work remotely without being stuck in a study, living room or kitchen at home.
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Stronger sales of motorhomes, fifth wheels and gear for camping and being outdoors owe their success to the pandemic. Earlier in the year, the thought would have been that people can’t afford that after unemployment was forced upon millions and the recession hit everyone in a period of days or weeks. As people adapted in time, though, these sales started picking up, and the related stocks surged in response. This trend may not be over, at least until there are adequate vaccines or treatments for COVID-19, but these trends already may have reached their zenith.