Hearst Autos has joined the CDK Global Partner Program, enabling Hearst Autos’ Car and Driver shopping tools to be seamlessly implemented across the dealer’s website. As a result of this partnership, the Car and Drivershopping tools will have improved placements on dealer’s sites.
Dealers can expect increased usage of the tools and faster set up times. The partnership will also allow dealers to access and consume all of their third-party data in one place.
“This partnership underscores Hearst Autos’ goal of providing CDK dealer customers with best-in-class shopping tools and data-based solutions needed to help them grow their business,” said James Tom, senior VP of sales at Hearst Autos.
“Hearst Autos adds to our growing number of offerings in the digital marketing category, and we are pleased to connect dealers to its solutions through our website integration solution,” said Howard Gardner, VP and general manager of CDK data services.