Heartland RV Undergoes Rebranding

Elkhart, Ind.-based Heartland RV, a manufacturer of high-end fifth wheels, toy haulers and traveltrailers, is releasing a new brand identity which will include a new logo, new colors and a new brand story around “Launching Life’s Journeys.”

“With the continuing rise in popularity of RVing, we refreshed Heartland’s brand to create a stronger lifestyle connection that embodies where we are today, and where we’re headed in the future,” said Lesley Melvin, director of marketing. “Our refreshed identity features a contemporary color block design reflecting the open road which connects to our essence of Launching Life’s Journeys. It’s about experiences you have on the road, the great outdoors, falling in love with exploring and creating memories – regardless of what part of life’s journey you are in.

“Heartland is relatable to all young couples, families or retirees. We want our customers and dealers to know, Heartland is here for you no matter where the road takes you. As we embark on this brand journey, we will share stories of our RV families and their adventures on the road.”

Added Ryan Juday, president of Heartland RV: “2020 is Heartland’s Year of the Product. With that, Heartland is striving toward nothing short of a reinvention of our company and products. It’s renewed focus on quality, innovation and service. It means we’re establishing wholly new ways for dealers and customers to do business with us. Expanding our parts warehouse and creating an online parts catalog, and fully redesigning our website with more video and virtual walk-throughs for an unmatched consumer experience. These aren’t just changes – they’re transformations. They are each born from our desire to help our customers successfully launch their life’s journeys. This is the Heartland Difference. We are RV lovers making RVs for people who love RVs!”

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