Highland Ridge RV launched the Aimbase lead management platform. Powered by Rollick and its marketing technologies, Aimbase delivers qualified sales leads to dealers, provides automated communications and offers robust analytics to measure and enhance performance. The Aimbase platform can be accessed via a desktop or mobile app and provides real-time engagement information for each specific lead.
In addition, dealers are provided the opportunity to have leads sent directly to their existing Customer Relationship Management (CRM) system, as the platform offers integrations with 24 of the most widely used CRM systems in the industry.
“We are excited to launch the new lead management system for Highland Ridge,” said Trey Miller, Jayco director of corporate marketing. “This is the last of our four brands to complete the migration to the Aimbase platform, which was scheduled in correlation with the launch of the all-new highlandridgerv.com website.”
For more information on the CRM integration and to register, dealers can click here.
