Quintin White likes to tell a story about his days working sales at a dealership in Wyoming.
Highland Ridge GM Bill Flint, left, and Open Range National Sales Manager Quintin White, right, stand with Brett and Dori Parris of Parris RV with the 20,000th Open Range shipment. Photo courtesy of Open Range.
In 2007, after the Open Range hit the market, White’s employer had stocked them immediately, and within a day of their arrival, White had sold one of the rear-sleeper towables.
White didn’t give the sale a second thought. It was a pretty fast turnaround, but he was just doing his job.
It wasn’t until later, when the dealership received a phone call from the factory, that White learned he had made the first retail sale of the new line.
This week, White, who is now the national sales manager at Highland Ridge, the manufacturer that makes Open Range, joined Bill Flint, Highland Ridge vice president of sales and marketing, in Murray, Utah, where the pair presented Parris RV with the 20,000th Open Range unit.
“When I put the VIN number in, I noticed it ends in four zeroes,” owner Brett Parris said. “I thought, ‘Hey, that’s pretty cool.’ ”
Parris, who has sold RVs for the past 24 years, has a relatively young dealership that he started as a bare-bones operation a few years ago with the help of his wife, son and nephew, he said.
He’s now working on his third expansion and employs about 30 people at the dealership near Salt Lake City, which sells travel trailers, towables and truck campers.
“We’re growing pretty quick, and Highland Ridge is one of our brands. I absolutely love Highland Ridge,” Parris said. “It’s a great brand and the Open Range is a good, recognizable name.”
Parris said that unique selling features, such as a light body, opposing slides and the 3-inch sidewall, make the Open Range appealing to his customers, he said.
“They’re super-high quality. They don’t come in with a lot of problems. They come in real clean and in good shape, and the support at the factory is as good as I’ve ever seen,” Parris said.
White said the 3-inch sidewall allows the RV to sell well in all climates. The wall incorporates a vapor barrier to eliminate condensation in humid climates.
“The four-season ability of the (Open Range 3X) is something we count on pretty heavily,” he said. “It’s great in the cold weather, but the same insulating qualities make it really desirable in the hot climates as well.”
The 20,000th unit is among the company’s 3X line, meaning it comes equipped with 3-inch thick walls that make for better insulation, sound resistance and all-around sturdiness, according to Highland Ridge Marketing Director Josh Streich. Otherwise, the milestone shipment is very similar to the original product White sold to get the line started.
“We did a few little tweaks, stretched it by a couple feet to add a king-sized bed, and to accommodate a double door RV fridge, or a 23-cubic-foot residential fridge, theater style seating and a queen sofa rather than a full sofa sleeper,” Streich said.