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Holiday Rambler, Michigan Dealership Celebrate 60-Year Partnership

Holiday Rambler

Veurink’s RV Center celebrates its 60th anniversary as a Holiday Rambler dealer, making it the oldest and longest-standing continuous dealer for the brand in the country.

In 1963, Howard Veurink, founder and owner of Veurink’s RV in Grand Rapids, Michigan, traveled to Wakaruse, Indiana, to meet with the founder of Holiday Rambler. Impressed with the company and the product, Veurink took his first Holiday Rambler unit back with him to Grand Rapids and sold it the same day. That first sale was the start of a partnership between Holiday Rambler and Veurink’s RV that has lasted to this day – and reached a significant milestone in the process.

Partnership celebration
Reps from Holiday Rambler and Veurink’s took part in the celebration.

Representatives from Holiday Rambler were on hand to celebrate with the Veurink family – including Matthew Veurink, Howard’s grandson and current general manager of Veurink’s RV. Veurink’s RV was also presented with a plaque commemorating their six decades of partnership.

“We truly value and appreciate Veurink’s commitment to Holiday Rambler for an incredible 60 years,” said Doug Miller, product manager for Holiday Rambler. “Most importantly, our partnership is as strong as ever. We look forward to working together with the Veurink’s family for many more years to come.”

“Our thanks to the Holiday Rambler family for their continued partnership – and for joining us to celebrate this milestone,” added Matthew Veurink with Veurink’s. “For 60 years, the Holiday Rambler brand has been an important part of our success. And it has embodied so many of our core values, including integrity, excellence, customer delight, and fun. We’re excited about this partnership continuing well into the future.”

The Holiday Rambler line is a division of The REV Group.

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