Horizon Global and its OEM division, TriMotive Americas, were recently recognized for their social media efforts, winning the contest for “Most Engaged Sponsor” at the 2017 Chevrolet Detroit Grand Prix presented by Lear.
The contest, held from May 30 to June 4, challenged Grand Prix sponsors to engage with drivers, fans, and other sponsors online through Facebook and Twitter, with the winner being awarded tickets to the Penske suite at a Detroit Tigers game at Comerica Park in Detroit.
“The Detroit Grand Prix is a huge event with lots of big-name sponsors, so we knew it was going to be a tough contest to win,” said Horizon Global Americas Events Manager Carol Doney.
Sponsors were required to use specific handles and hashtags for the event when posting online. Engagement was tracked through analytics by a Grand Prix staff member to determine who had the most online presence. In the end, TriMotive and Horizon Global beat out 76 other sponsors in the challenge.
“Winning this contest is a testament to the team players we have at TriMotive and Horizon Global,” said Mike Sislo, TriMotive VP and general manager. “It shows a true embodiment of the company initiative: One Team, One Goal.”