Following months of anticipation, ICON announced the official launch of its Preferred Dealer Partner Program. Effective May 5, the program’s comprehensive training suite and digital resources are live and accessible to the “Founders Club” — the initial group of 100 dealerships that secured advance registration.
The launch marks a significant shift for ICON, moving beyond its reputation as a premier parts manufacturer to becoming a dedicated partner in dealership growth and sales education.
“Today is about delivering on the promise we made in February,” said Mike Franz, business development at ICON. “Our Founders Club members now have the keys to the platform. The training is live, the academy is open, and the tools are ready to help these dealerships transform their parts and service departments into high-performing profit centers.”
Exclusive Access for Early Adopters Dealers who took advantage of the Founders Club pre-registration period can now log in to the ICON partner portal to begin their certification. These founding partners receive the complete training and academy package at no cost, a benefit reserved exclusively for the first 100 dealerships to sign up.
The launch includes full access to:
- The ICON Sales Process Training: A modern curriculum designed to transition parts and service staff from transactional order-takers to “Trusted Advisors.”
- The ICON Product Academy: Detailed modules covering Exterior Protection, Interior Systems, Holding Tank Solutions, and the ICON Fiberglass Expansion line.
- Priority Service: A centralized hub for ordering and priority contact info for ICON product advisors
- Discounted Display Packages: Registered partner dealerships are able to participate in this seasons Skylight replacement planogram, a “Don’t be that RV Owner” display initiative, and more.
Empowering the Sales Floor The program was engineered to solve the most common “pressure points” in the RV industry, such as margin compression on used units and the need for better reconditioning processes. By going live today, ICON is providing dealerships with a repeatable framework to increase customer trust and drive higher upgrade revenue.
“This isn’t just a product manual; it’s a growth strategy,” said Jordan Martindale, marketing manager at ICON. “We’ve spent the last few months refining this content to ensure it’s actionable. For our Founders Club members, the advantage starts today.”
Next Steps for Founders Dealers who pre-registered for the Founders Club should check their email for unique login credentials and onboarding instructions. Those who have confirmed their enrollment will have immediate access to begin the training modules.
Due to the overwhelming response to the initial announcement and a successful launch morning, ICON is excited to announce a final “Open Enrollment” window. For the next two weeks, dealerships that missed the original Founders Club deadline can still secure their spot in the Preferred Dealer Partner Program. Interested dealers are encouraged to visit icondirect.com/foundersclub to register before the enrollment window officially closes.
