ICONDirect.com has announced the upcoming launch of its Preferred Dealer Partner Program, unveiling a limited Founders Club pre-registration opportunity for RV dealerships nationwide.
While the program is not yet live, ICON is inviting the first 100 interested dealers to secure early access before the official rollout. Those selected for the Founders Club will receive the complete partner package at no cost when the program formally launches.
“This is a pre-launch opportunity,” said Mike Franz, business development at ICON. “We’re building something designed to help dealerships sell more effectively and improve margins — and we want our first 100 partners locked in before we go public with the full release.”
A Complete Sales & Education Platform
ICON has long supported dealers with high-quality replacement parts when OEM options are delayed or unavailable. The upcoming Preferred Dealer Partner Program expands that support beyond product availability.
The platform centers on structured training and in-store enablement tools designed to help dealerships:
- Increase parts and upgrade revenue
- Improve used RV reconditioning margins
- Equip teams with a proven, repeatable sales process
- Simplify ordering with integrated QR tools
- Strengthen customer confidence and trust
“This is not just about selling ICON parts,” Franz added. “It’s about teaching teams how to sell better… period. The framework applies across the entire sales floor.”
What Founders Club Dealers Will Receive
Upon official program launch, Founders Club dealers will receive full access to:
- ICON Sales Process Training: A modern sales approach designed to help parts, service, and front-line staff transition from transactional sellers to Trusted Advisors.
- ICON Product Academy: A comprehensive training platform covering —
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- Exterior Protection & High-Impact Components
- Interior Bath & Kitchen Systems
- Freshwater & Waste Holding Tank Solutions
- ICON Fiberglass Expansion Line
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The academy is structured to ensure teams understand product application, value positioning and upgrade opportunities, particularly in reconditioning scenarios.
- In-Store Merchandising Package:
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- Aisle violators
- Desk standees
- Custom signage with QR code ordering tools
- Product education displays
- Discounts on planogram packages
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These tools are designed to drive self-guided engagement while simplifying product access directly from the showroom floor.
Priority Support & Partnership Access
Founders Club members will receive direct collaboration and early feedback access as the program evolves. They also receive a direct, dedicated service email for enhanced support.
ICON developed the program in response to consistent dealership challenges:
- OEM delays and availability gaps
- Margin compression on used units
- Undertrained parts and service advisors
- Missed upgrade opportunities during reconditioning
Every used RV taken in presents an opportunity for improvement. The Preferred Dealer Partner Program aims to help teams identify, present and confidently sell those improvements.
Limited Pre-Registration for the First 100 Dealers
The Founders Club is limited to the first 100 dealers who pre-register prior to the official launch. After the initial enrollment group is finalized and the program goes live, the Preferred Dealer Partner Program will transition into a paid partner offering.
“We’re intentionally starting with a controlled group,” said Jordan Martindale, marketing manager. “We want strong founding partners who recognize that training, process, and product knowledge are competitive advantages.”
RV dealer personnel who are subscribed to ICON communication should expect to see an email in the coming days with an invitation, or you can visit icondirect.com/foundersclub.
Enrollment confirmation and onboarding details will be shared directly with selected Founders Club partners ahead of the full program launch.
