Integrated Dealer Systems, a dealership software provider, has partnered with CallSource, a leader in call tracking and analytics, to deliver better visibility into phone leads generated from all advertising sources including websites, third-party listing sites, direct mail and more. IDS said its best-in-class CRM system will ingest the phone leads and create opportunities for dealers to track outbound calls to customers.
“At IDS, we are committed to building innovative new products to support our customers’ continued growth,” said Chris Buzny, initiatives manager at IDS. “We believe that partnering with software providers who complement and expand the core functionality of our product is of great benefit to the industry as a whole.”
Through the CallSource Everylead platform, dealers will have visibility into every lead generated from their marketing sources including phone calls, chats, texts, and web forms. All that information can be parsed and pushed into IDS CRM for full visibility and follow-up. If a phone call is mishandled, CallSource’s platform provides near real-time alerts to the dealership for immediate follow-up, helping dealers set more appointments.
“Pushing sales prospect calls into (a) dealership CRM is integral to ensure dealerships are managing the inbound and outbound customer experience,” said Stephanie Robbins, senior director of Strategic Partnerships. “In the recreational space, phone leads are the No. 1 lead-driver for dealerships, yet many stores are not tracking the performance of their advertising or employees to ensure that their customers are receiving the best service and prompt follow-up required to ensure they are managing the customer life cycle from lead to close.”
