J.D. Power has released its NADAguides Market Insights and the report found that dealers were busy in the summer and early fall, as consumers shifted from “destination-oriented air travel” to “experience-oriented road travel.”
The report noted that every segment tracked performed better in the most recent period year-over-year. Regarding travel trailers, J.D. Power said standard hitch units saw no traditional seasonal dip and are bringing 11.2 percent higher values year-over year. Fifth-wheel units did pull back from their summer high but are still running 11.4 percent ahead of last year. Motorhomes continue to surpass last year’s results, with Class A vehicles valued 12.4 percent higher than the same period of 2019, and Class C units 10.0 percent higher. Smaller vehicles are also holding up well, with camping trailers running 7.9 percent ahead of last year and truck campers 7.2 percent ahead.
“The RV industry continues to benefit from the shift to domestic travel,” the organization said. “Hitting the highway will continue to be one of the only ways to see new scenery with the family until the pandemic is behind us.”
The report included average retail value by category as displayed below. All images courtesy J.D. Power
Travel Trailer Values
Average Retail Value by Category – Values for the Last 10 Model Years
Motorhome Values
Average Retail Value by Category – Values for the Last 10 Model Years
Camping Trailer & Truck Camper Values
Average Retail Value by Category – Values for the Last 10 Model Years
Meanwhile, the web traffic views among consumers, dealers, and F&I institutions in 2020 Q1-Q3 varied depending on the RV segment:
Similarly, the top-researched brands differed, depending on the type of unit:
Top Researched Brands in 2020 Q1-Q3
Class C’s
