Best-selling author and acclaimed speaker Jason Dorsey will present “Crossing the Generational Divide” during the opening general session of the RV Dealers Convention/Expo on Tuesday, Nov. 6.
The convention is sponsored by RVDA, RVDA of Canada, and the Mike Molino RV Learning Center.
This keynote address, sponsored by platinum partner Wells Fargo CDF, features new generational truths that directly impact leaders. Dorsey will share data, firsthand stories, and step-by-step actions needed to drive communication, engagement, recruiting, etc.
“I couldn’t be more excited to hear Jason speak about the Generational Divide. This industry was built by dealerships that mom and pop started and now are run by second and third generations,” said Convention Committee Chairman Chris Andro of Hemlock Hill RV Sales. “After watching some of his videos, I want as many of my management team at Hemlock Hill as possible to see him.”
The workforce is experiencing a time of unprecedented generational challenge and change, the RVDA stated. There are four generations in the workforce and five generations in the marketplace. Strategies that work for one generation can be a complete turn-off for others.
Dorsey is a leading Millennials and Gen Z researcher and speaker. He has been featured on 60 Minutes, 20/20, and The Today Show to name a few.