SugarCRM, provider of an intelligence-driven sales automation platform, announced a partnership with Australia’s Jayco Corporation.
Australia’s largest RV manufacturer, Jayco, has crafted over 200,000 entirely Australian-made vehicles. Each new RV undergoes rigorous testing and is supported by 100 authorized service agents nationwide, all graduates of Jayco’s specialized training academy, alongside its network of 29 independent dealerships.
“While Jayco focuses on building exceptional RVs, its dealership network is key to delivering outstanding customer service and support. With customers potentially purchasing up to eight RVs throughout their lifetime, Jayco wanted to ensure all customer information was captured and leveraged to support relationship building and upselling,” SugarCRM said.
Jayco engaged CRM Strategy to implement Sugar Sell, Market and Serve to centralize data related to marketing, service, sales and after-sales activities.
“Because we were deploying one CRM system across 30-plus instances, the job of managing and synchronizing data was complex, but easily handled with Sugar. Additionally, Sugar enabled us to navigate an additional layer of complexity – accounting for myriad Goods and Services Tax and sales tax rules for overseas dealers,” said Paul Western, director of training and change management, CRM Strategy.
“Sugar enables us to unify and share data across our networks, gain better insights and ultimately, sell more caravans,” says Andrew Fogarty, business analytics manager at Jayco Corp.
For local dealership Jayco Adelaide, Sugar eliminated the need for six different systems. As a result of integrated data, Jayco Adelaide has seen a 50% increase in email open rates due to more targeted campaigns.
“Sugar provides Jayco and its dealership network with complete interaction and purchasing history,” said James Frampton, chief revenue officer at SugarCRM. “This integrated approach ensures better follow through on customer promises and enhances overall marketing, sales and service efforts. The Sugar platform makes the hard things easier by improving collaboration among sales, marketing and service teams to deliver exceptional customer experiences.”
