Jayco has appointed Bill Martin as vice president of marketing. With more than 20 years of experience in the RV industry, Martin has a successful track record on both the OEM and supplier sides of the business.
In this new role, Martin will lead the marketing initiatives for Jayco and its subsidiaries, Entegra Coach, Highland Ridge, and Starcraft. Martin brings a marketing approach focused on creating a customer connection and ownership experience.
“We are fortunate to add someone with such impressive credentials and proven experience in this industry,” said Matt Thompson, Jayco COO. “Bill brings a very unique perspective having not only worked in marketing but also has a strong sales background and solid foundation in the field. That broad experience, coupled with his genuine passion for the RV Industry, will help us take our marketing efforts to the next level.”
An Indiana native, Martin earned a bachelor’s degree in public relations from Purdue University. Martin started his RV career at Coachmen where he quickly moved up the ranks to VP of marketing. Martin also gained experience on the supplier side of the industry as the sales and marketing director for Atwood Mobile Products, and most recently he led the marketing charge for Grand Design RV.
“Bill is a great addition to the Jayco family and we’re happy to have a vice president with such a solid background in the RV industry,” said Derald Bontrager, Jayco president, and CEO. “We are also pleased to have Bill on board to help us tell our story and promote our products with his family-friendly approach.”
“I am honored for the opportunity to lead the marketing efforts for a company with such an amazing history,” Martin said. “There is a rich 50-year legacy here at Jayco, and I look forward to further enhancing our connection with the Jayco family of owners and dealers.”
Martin can be reached on his cell phone at 574-312-5215.